That’s not all-seasonal content can refer to literal seasons, but it can also refer to trends. Seasonal content allows you to be timely and create stuff people want to see. They all take advantage of certain seasons like Christmas and summertime. Think of every major retail company in the world. Specifically, timeliness means using seasonal content and leveraging current events. It means putting out the right content when your customers are looking for it. However, being timely is about more than simply posting at the right time of day. The best posting times are often debated in the world of social media marketing. Other tools, such as Google Analytics, Sprout Social, and Hootsuite Analytics offer data (though not all of these tools are free). Tools like Facebook Audience Insights show you what pages your followers like, what they buy, how much they use Facebook, and so much more. How do you know what your audience likes? The beauty of digital marketing is you can easily deliver curated content your users are interested in.īy creating content specific to their needs, you can improve engagement metrics on your branded Facebook posts. Use Audience Insights to Inform Your Topics Plus, they get to promote a partner product and benefit from influencer marketing at the same time! Take this example from the grocery store Safeway, which offers users valuable information about healthy eating. The key to writing engaging Facebook posts is to be an invaluable source of information. Starbucks’ new product announcements get high engagement because they are useful.Ī Starbucks customer sees the post and gets excited about a new drink or food item they can try. More than that, they want information that is educational and interesting. Your audience wants information that is relevant to their interests. Make Your Facebook Post a Source of Useful Information If you’re ready to start writing engaging posts, you need to start with a strategy built around your audience’s likes and needs.įollow these seven tips to impress your Facebook audience and improve your inbound leads. Let’s break down each one of these to see how they work. Overall, remember your content needs to be interesting, important, timely, and funny (if it’s appropriate for your brand). They inspire people who follow Starbucks, and they have good photography to boot.Įven if you aren’t as big as Starbucks, you can use the same tactics to drive your Facebook strategy. These kinds of updates are interesting, important, and sometimes funny. Special announcements also receive high engagement. Not every post you make needs to tick all of those boxes, but you do have to create something worth engaging with.įor example, Starbucks gets the most engagement when they ask for audience participation, like in this post. People like Facebook posts that are interesting, timely, and funny. What kind of content does your audience want to see? What makes your users take action on your post? Generally, the more your audience interacts with your posts, the better your overall Facebook reach will be. These actions can be broken down into the following engagement metrics:Įngagement metrics are important because they allow you to track how your content performs with your audience. Here are examples of engagement on Facebook: Have you ever asked yourself exactly what gets the most engagement on a Facebook post?Īccording to Facebook, engagement is an umbrella term that can refer to all the actions people take as a result of what you post. That’s exactly what we’ll cover-but first, let’s talk about what we mean by engagement. You just want an easy process that gets results. No more spending 20 minutes crafting and curating each post.
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In this post, we’ll show you how to consistently create posts that get engagement. The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out. The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. After all, that’s the goal of social media marketing, right? Ever feel like you don’t get the attention you deserve on your Facebook posts?Įvery marketer wants more attention.
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